Transforming Airline’s Operations with Business Value Enablers

A Fortune 500 airline customer based in the United States partnered with MPS Group to enhance their operational efficiency and elevate customer experiences through innovative solutions.

Business Value Enablers

MPS Group played a pivotal role in centralizing customer data by implementing a New Customer Domain with a Persistent Customer Profile. This served as the system of record for core profile data, preferences, and aggregated customer experience metrics. By providing a single source of truth, the solution enabled:

  • Comprehensive understanding of customer transactions, operations, and interactions.
  • Omnichannel access to customer data through a unified integration point with consistent business rules.
  • Seamless channel integration for enhanced service delivery.

RTTV (Real-Time Trip View)

The RTTV project revolutionized real-time trip tracking by providing an advanced system that leveraged customer_events within the schema. Utilizing the Snapshot API, RTTV enabled real- time access to trip-related data with comprehensive details, improving both customer visibility and operational efficiency. The project included multiple components such as:
Snapshot API: Capturing and storing real-time trip data.
Transformers: Enhancing data consistency and reliability.

UX and Back-End Development Excellence

To further refine digital solutions, MPS Group provided expert UX designers and full-stack developers proficient in Node.js and AWS. Key contributions included:
Conducting discovery sessions to maximize system understanding.
Designing and optimizing user interfaces for seamless experiences.
Developing scalable, high-performance backend systems leveraging AWS services.
Implementing CI/CD pipelines to streamline deployment and infrastructure management.

Data Engineering for Advanced Analytics

MPS Group’s data engineers designed and maintained robust data pipelines supporting machine learning models in production environments. Their expertise in AWS-native event-driven services ensured:
Efficient data integration and processing.
Scalable and secure infrastructure for machine learning workflows.
Automation of model deployment, monitoring, and optimization.

Impact and Achievements

Through MPS Group’s collaboration, the Fortune 500 airline customer successfully enhanced their operational efficiency, improved customer engagement, and achieved a more robust digital infrastructure. The implementation of RTTV and Business Value Enablers ensured real-time data accessibility, increased system reliability, and a seamless customer experience across all touchpoints.

Tech Lanscape:

  • Programming Languages & Frameworks: Node.js, TypeScript, Python, Java, SQL, HTML, CSS, React, Angular, Vue
  • Cloud & Infrastructure: AWS Lambda, AWS DynamoDB, AWS S3, AWS SNS, AWS SQS, AWS Kinesis (Data Streams, Firehose, Analytics), AWS Glue, AWS EventBridge, AWS Step Functions, AWS IAM, AWS CloudFormation, AWS CDK
  • DevOps & CI/CD: Jenkins, GitLab CI/CD, AWS CodePipeline, AWS CodeBuild, Terraform, Docker, Kubernetes
  • Database Technologies: PostgreSQL, MySQL, DynamoDB
  • Data Engineering & Real-Time Processing: Real-Time Trip View (RTTV), Snapshot API, AWS Kinesis Data Streams, AWS Kinesis Data Firehose, AWS Kinesis Data Analytics, ETL Pipelines, Data Streaming
  • MLOps & Model Deployment: ML Model Lifecycle Management, AWS SageMaker, CI/CD Pipelines for ML, Automated Model Deployment
  • Software Development & Integration: Microservices Architecture, API Development & Integration, RESTful API Design
  • System Design & UX: UX Research, Interactive Mockups, Figma, Adobe Creative Suite, Human-Centered Design
  • Operating Systems & Platforms: Linux/Unix, Windows
  • Methodologies: Agile, Scrum, Design Thinking
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